Each Fusion playset-of which there will be four-comes with about 200 Lego bricks, a building base and a free app download (via iOS or Android). The new Fusion series of playsets, which Lego unveiled today, guides kids through creative builds with the iconic blocks in the real world and then imports their designs into a series of apps. That’s why the Danish company is leveraging sophisticated 3D capturing technology to blend kids’ physical and digital worlds like never before. “In our research, we found that kids make no distinction between physical and digital play,” says Ditte Bruun Pedersen, senior design manager at the Lego Future Lab. If left to their own devices, many kids will spend hours noodling with games on phones and tablets, which some experts say can have a negative impact on cognitive development, among other physical side effects.īut it’s getting more and more difficult to break them from these digital habits.
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